Reed Seifer is an artist and writer. His art is an invitation to spaces simultaneously vast and intimate. He was born on Fifth Avenue and raised in Connecticut.

Reed’s “optimism MetroCard,” in collaboration with New York’s MTA Arts & Design, is one of the world’s largest public art projects. Between 2007 and 2011 some 30 million transit passes with Reed’s “optimism” mark on the back were circulated in New York City.

Reed’s artwork has been exhibited at numerous locations including The Armory Show, Here Arts Center, ISCP, Proteus Gowanus, DC Moore Gallery, and Printed Matter in New York City; Flower Pepper Gallery, Pasadena; Webster University, St. Louis; Clark University, Worcester, MA; and Huize Frankendael, Amsterdam.

© Donald K. Lee




    Clare Woolrich Memorial Scholar

    School of Writing, Columbia University, New York, 1998–99


    BA, Clark University, Worcester, Massachusetts, 1995


    École Parsons à Paris (Parsons School of Design), Paris France, 1993-94


    Studied under artist Roe Halper, Westport, Connecticut, 1989-1991



    Eight Days of Yiddishkeit, Foundation Machamux, Westport, CT,
    April, 2017 (catalogue)


    msimitpo, Schiltkamp Gallery, Clark University, Worcester, MA,

    February, 2014


    msimitpo, (site specific badge distribution), Currier Museum of Art,

    Manchester, NH, February, 2014


    New York is a Lot of Work., The Armory Show 2011, solo artist project,

    New York, March 3–7, 2011


    A Space to Hold your Thoughts in, Art Platform – Los Angeles,

    Los Angeles, September 30–October 3, 2011


    Spray to Forget, The Armory Show 2010, solo artist project,

    New York, March 3–8, 2010


    optimism Metrocard, MTA Arts for Transit,

    New York Transit System, August, 2009–present

    (30 million copies of the optimism Metrocard in circulation)


    Do What You Are in The Mood for After Dark, 1973,

    site-specific temporary installation, Cleo’s Ninth Avenue Saloon,

    New York, April, 2006


    Security Blankets, Go Fish Gallery, New York, December, 2003–January, 2004


    Reed Seifer, works on paper, Domus, New York, December, 2003



    When Language Meets Art, curated by Gary Sweeney, Louise Hopkins Underwood Center of the Arts, Lubbock, TX, December 2016—February 2017


    Exhibition to Support American Friends of Museums in Israel, The Core Club, New York, NY

    April 12, 2016 with Francesco Clemente, Carole Feuerman, Nan Goldin, Robert Indiana, Richard Meier, Pablo Picasso, Robert Rauschenberg, Hermann Struck, Andy Warhol, Tom Wesselmann


    Alchemy, curated by Priscilla Vail Caldwell, DC Moore Gallery, New York, NY

    November 19–December 23, 2015

    with Larissa Bates, Robin Cameron, Liz Glynn, Robert Kushner, Rachel Owens,

    Barbara Takenaga, Darren Waterston


    The Season of Spring, curated by Daniel Rolnik, Flower Pepper Gallery,

    Pasadena, CA, March, 2014


    ALCHEMICAL, curated by Nick Vaughan, HERE, New York, NY, January 25-March 1, 2014; with Antonio Alberti, Tatiana Gulenkina, Ray Sun


    Currency x-change, curated by Tom Lang and Jeffrey Hughes, Hunt Gallery, Webster

    University, St. Louis, MO, October 18-November 21, 2013; with Cao Chuanhua, Tom Friedman, Steve Gagnon, Thomas Gokey, Tom Lang, Rafael Morgan, Anahita Razmi, Dread Scott, Justine Smith, Houben Tcherkelov


    Wars of Words, Curated by Diane Bertolo, Proetus Gowanus, Brooklyn, NY, September, 2012; with Rosaire Appel, Stephanie Brody Lederman, Carrie Cooperider, Paula Gaetano-Adi, Ligorano/Reese, Angelo Pastormerlo, William Powhida, and Cody Trepte


    Go Brooklyn Art, open studio in conjunction with the Brooklyn Museum, September 8-9, 2012


    In back of the real, Curated by Necmi Sönmez, ICSP, Brooklyn, NY, May 2011; with
    Uri Aran, Julien Bismuth, Katie Holten, Gereon Krebber, Luisa Rabbia, Tanja Roscic, Carolyn Salas, Ana Santos


    Oh Crisis!, Curated by Nathanja van Dijk, Huize Frankendael,

    Amsterdam, Netherlands, April–May 2011; with Lara Almarcegui, Jan Fabre, William Monk, David Osbaldeston, Dave Sinai, Berend Strik, Remco Torenbosch, Koen van Mechelen, Roger van de Wouwer, Jason van der Woude


    Artists who say nice things with type, 206 Rivington St, New York, NY, October, 2009;

    with Alex Da Corte, Chris Johanson, Cary Leibowitz, Gillian MacLeod, Mark Mahosky,

    Heath Nash, Jack Pierson, Trevor Reese, Alyce Santoro, Mickey Smith, Charlie Welch


    Innovative Forms, A Curated Exhibition at the Research Room,

    Printed Matter, New York, 2008


    Posters, Exhibition to Benefit the Foundation for Contemporary Arts,

    Paula Cooper Gallery, New York, December, 2006


    Art After Clark, Clark University Gallery,

    Worcester, Massachusetts, September–November, 2002 (catalogue)


    Elements and Story, Atelier 14, New York, March, 1996


    15 Minutes, Clark University Gallery, Worcester, Massachusetts, May–June, 1995



    The Augustus Saint-Gaudens Foundation, New York

    Rudolf Budja, Miami

    Yoko Ono, New York

    Helena Rubinstein Foundation Collection, New York

    Paul Chouinard Morris, New York

    Skissernas Museum/Museum of Public Art, Lund, Sweden

    Martha Stewart, New York

    Middlebury College, Vermont

    Hoggard Wagner Art Collection, New York