© Tanya Braganti 2016


    Clare Woolrich Memorial Scholar

    School of Writing, Columbia University, New York, 1998–99


    BA, Clark University, Worcester, Massachusetts, 1995


    École Parsons à Paris (Parsons School of Design), Paris France, 1993-94


    Studied under artist Roe Halper, Westport, Connecticut, 1989-1991



    Eight Days of Yiddishkeit, Foundation Machamux, Westport, CT,
    April, 2017 (catalogue)


    msimitpo, Schiltkamp Gallery, Clark University, Worcester, MA,

    February, 2014


    msimitpo, (site specific badge distribution), Currier Museum of Art,

    Manchester, NH, February, 2014


    New York is a Lot of Work., The Armory Show 2011, solo artist project,

    New York, March 3–7, 2011


    A Space to Hold your Thoughts in, Art Platform – Los Angeles,

    Los Angeles, September 30–October 3, 2011


    Spray to Forget, The Armory Show 2010, solo artist project,

    New York, March 3–8, 2010


    optimism Metrocard, MTA Arts for Transit,

    New York Transit System, August, 2009–present

    (30 million copies of the optimism Metrocard in circulation)


    Do What You Are in The Mood for After Dark, 1973,

    site-specific temporary installation, Cleo’s Ninth Avenue Saloon,

    New York, April, 2006


    Security Blankets, Go Fish Gallery, New York, December, 2003–January, 2004


    Reed Seifer, works on paper, Domus, New York, December, 2003



    When Language Meets Art, curated by Gary Sweeney, Louise Hopkins Underwood Center of the Arts, Lubbock, TX, December 2016—February 2017


    Exhibition to Support American Friends of Museums in Israel, The Core Club, New York, NY

    April 12, 2016 with Francesco Clemente, Carole Feuerman, Nan Goldin, Robert Indiana, Richard Meier, Pablo Picasso, Robert Rauschenberg, Hermann Struck, Andy Warhol, Tom Wesselmann


    Alchemy, curated by Priscilla Vail Caldwell, DC Moore Gallery, New York, NY

    November 19–December 23, 2015

    with Larissa Bates, Robin Cameron, Liz Glynn, Robert Kushner, Rachel Owens,

    Barbara Takenaga, Darren Waterston


    The Season of Spring, curated by Daniel Rolnik, Flower Pepper Gallery,

    Pasadena, CA, March, 2014


    ALCHEMICAL, curated by Nick Vaughan, HERE, New York, NY, January 25-March 1, 2014; with Antonio Alberti, Tatiana Gulenkina, Ray Sun


    Currency x-change, curated by Tom Lang and Jeffrey Hughes, Hunt Gallery, Webster

    University, St. Louis, MO, October 18-November 21, 2013; with Cao Chuanhua, Tom Friedman, Steve Gagnon, Thomas Gokey, Tom Lang, Rafael Morgan, Anahita Razmi, Dread Scott, Justine Smith, Houben Tcherkelov


    Wars of Words, Curated by Diane Bertolo, Proetus Gowanus, Brooklyn, NY, September, 2012; with Rosaire Appel, Stephanie Brody Lederman, Carrie Cooperider, Paula Gaetano-Adi, Ligorano/Reese, Angelo Pastormerlo, William Powhida, and Cody Trepte


    Go Brooklyn Art, open studio in conjunction with the Brooklyn Museum, September 8-9, 2012


    In back of the real, Curated by Necmi Sönmez, ICSP, Brooklyn, NY, May 2011; with
    Uri Aran, Julien Bismuth, Katie Holten, Gereon Krebber, Luisa Rabbia, Tanja Roscic, Carolyn Salas, Ana Santos


    Oh Crisis!, Curated by Nathanja van Dijk, Huize Frankendael,

    Amsterdam, Netherlands, April–May 2011; with Lara Almarcegui, Jan Fabre, William Monk, David Osbaldeston, Dave Sinai, Berend Strik, Remco Torenbosch, Koen van Mechelen, Roger van de Wouwer, Jason van der Woude


    Artists who say nice things with type, 206 Rivington St, New York, NY, October, 2009;

    with Alex Da Corte, Chris Johanson, Cary Leibowitz, Gillian MacLeod, Mark Mahosky,

    Heath Nash, Jack Pierson, Trevor Reese, Alyce Santoro, Mickey Smith, Charlie Welch


    Innovative Forms, A Curated Exhibition at the Research Room,

    Printed Matter, New York, 2008


    Posters, Exhibition to Benefit the Foundation for Contemporary Arts,

    Paula Cooper Gallery, New York, December, 2006


    Art After Clark, Clark University Gallery,

    Worcester, Massachusetts, September–November, 2002 (catalogue)


    Elements and Story, Atelier 14, New York, March, 1996


    15 Minutes, Clark University Gallery, Worcester, Massachusetts, May–June, 1995



    The Augustus Saint-Gaudens Foundation, New York

    Rudolf Budja, Miami

    Yoko Ono, New York

    Helena Rubinstein Foundation Collection, New York

    Paul Chouinard Morris, New York

    Skissernas Museum/Museum of Public Art, Lund, Sweden

    Martha Stewart, New York

    Middlebury College, Vermont

    Hoggard Wagner Art Collection, New York


    La Rosa, Dario, “Reed Seifer, and his way to represent life in the form of art”  Artwork News, November 2016


    USM U. Schärer Söhne GmbH, Bühl, Editor, Personalities,
    (Illustration, New York is a Lot of Work) Berlin, Germany: Hatje Cantz, 2015


    Gomez, Lauren Pellerano, ”15 Minutes with Pulse Art Fair's Helen Toomer
    (illustration, New York is a Lot of Work) CULTURED, March, 2015


    Moret, A., “The Season of Spring Has Arrived at Flower Pepper Gallery” INSTALLATION MAGAZINE, March 5, 2014


    Murg, Stephanie, “Reed Seifer Brings Validation, Optimism to NYNOWUNBEIGE, August 20, 2013


    Maguire, Rob, “The Art And Money Project: Exploring the Nexus of Creativity And Capitalism (Interview with Max Haiven)ARTTHREAT, June 4, 2013


    Peterson, Christopher, Pursuing the Good Life: 100 Reflections in

    Positive Psychology, Oxford, New York: Oxford University Press, 2013


    Murg, Stephanie, “Seven Questions for ‘Font Fetishist’ Reed SeiferUNBEIGE, November 12, 2012


    Thirteen/WNET, “Art in Your Pocket: Artist Reed Seifer’s optimism MetroCard” June 22, 2012


    Rolnik, Daniel, “Interview with Reed SeiferARGOT & ORCHE, November 19, 2011


    Russeth, Andrew, “In Back of the Real16 MI., June, 2011


    Burn, Charlotte; Gerlis, Melanie, “Bonus time for art business?” (Illustration, New York is a Lot of Work) THE ART NEWSPAPER, March 3, 2011 (front cover)


    Johnson, Paddy, “Armory Delivers ... Something” ARTFCITY, March 4, 2010


    Murg, Stephanie “At the Armory Show, a Whiff of AmnesiaUNBEIGE, March 3, 2010


    Crow, Kelly; Jackson, Candance, “Sales Pick Up at New York FairsWALL STREET JOURNAL, March 3, 2010


    Pollack, Lindsay, “Fowler’s $7,000 Geometrics Pump Collectors at N.Y. Armory Show

    BLOOMBERG newswire, March 3, 2010


    Von Gerhard, Charles, “Zuviel vom Selben” WELT, March 3, 2010


    Radio and television coverage for the optimism Metrocard: WCBS (TV and Radio), WOR (radio), WABC (television) and international coverage on South Korean and Russian newsprograms


    Peterson, Christopher “Optimism Goes UndergroundPSYCHOLOGY TODAY, January 14, 2010


    Girvin, D., “Art Branding: Christo and the Optimism CardSTRATEGIC BRANDING BLOG, November 23, 2009


    Smith, Roberta, “Is Your Metrocard Sending You a Message?THE NEW YORK TIMES

    Artsbeat Blog, November 20, 2009


    Grynbaum, Michael, M., “Here’s a Good Word to Put in Your PocketTHE NEW YORK TIMES, November 19, 2009 (Lead section story)


    _____. “Feeling Better About Fare Increases? Optimism” GAWKER, November 20, 2010


    Fischer, Molly, “‘optimism’ Oh.’” THE NEW YORK OBSERVER, November 20, 2009


    Unexpected OptimismDAILY KOS, September, 2009


    Deussing, Ryan, “Ideas for Making Upturns in a Downtime” DESIGN*SPONGE, Summer, 2009


    Linden, Wendy and Seifer, Reed, “Interview with Reed Seifer” CLARK NEWS, Summer, 2008


    “In Design, ‘Product Designs for Unnatural Science at MASSMoCA’”

    THE BOSTON GLOBE MAGAZINE, September 14, 1999


    Noteworthy Small Format Books: Letter to Queen Elizabeth, Reed Seifer

    UMBRELLA, Vol. 2, issue 21, July, 1998